This post by Jennifer Flaten
For my post today, I’d like to share with you two interesting things I found on the internet. Why? Because I am suffering from spring fever, it is 62 degrees here today and I want to shut off the computer and go outside.
The first one is a blog post by Kissmetrics that I stumbled across today. The focus of the post is how to get web visitors to read your landing page. Whether or not you are maintaining a website with a landing page, I think you will find the information quite interesting.
According to the post, there are three types of visitors the reader, the scanner and the bottom feeder. Each one has a specific way they view your content. After reading this, I realize I am most often a scanner. Occasionally, I am a reader and when I am using the internet to avoid doing actual productive work I am a bottom feeder.
I can’t tell you how many times I tell my husband about something I read on the internet, but when he questions me further about it, I realize I don’t really know anything because I just scanned the article looking for key words. I am also guilty of thinking “I will just come back to this later….and never getting back to it at all.”
Also tying into this was an article posted on the Washington Post site that claims online reading, which involves all that scanning, skimming and bottom feeding could affect “serious reading”.
I consider myself a serious reader and I prefer to do my “serious” reading with paper books as opposed to a digital device.
My personal experience with reading online is that I like it for light things; like headlines, fashion trends and DIY instructions (see above), but if I need to learn something for a class or something extremely complex I need it on paper.
Something about reading on the screen encourages me to skim or drift over the words…that’s not to say that I don’t skim when I am rushing to finish a tense scene in a novel, but I really feel that is a different type of skimming. When I am eager to finish a passage in a paper book, I am skimming but seeing the words…online, I just don’t see the words.
So, online what type of reader are you? And, I hope you found these as interesting and helpful as I did.