Promote Your Book in 10 Steps by Cher’ley

This Blog by Cher’ley Grogg

Books do not sell themselves. We have to get out there and get our names known and sell those books. Some of these you already practice and some of them are perhaps new to you.

The Internet has made us much more involved in our own marketing.

  1. Websites and Blogs
  2. Join a Blog Group
  3. Promote Your Site
  4. Market your book-in person
  5. Book Reviews Help
  6. Have a Book tour
  7. Use Social Media
  8. Focus on Twitter
  9. Guest Blogging
  10. Create a Book Trailer

1. Create A Website

website ideas

The first thing you’ll need in promoting your book is a website, preferably one that includes a blog. There are a lot free ones, and they are drag and drop, which means easy set-up. I use Web (previously Free Web) and WIX. I’m sure there are other free ones. My Website.  I am listing some of my links in case any of you have any questions or want to see how I did them.


2. Join a Blog Group

Just like many of you have done here on Writing Wranglers and Warriors. This way you have many people helping to promote your blogs, and therefore your books. Sometimes it’s time consuming, especially when you have to read and share everyone’s blog, but where else can you get so much free promotion? Our Blog Group

3. Promote your Site and your Group

An engaging website is just the beginning. Now you have to get out there and promote it. Choose one or two of these social networking sites and dive in. With a little experimentation, you’ll find the ones that work for you. On our blog site, it’s easy to promote it, there’s buttons for the most popular and some less popular ones. My Facebook Fan Page 

4. Don’t Forget your Local Communities

With all the focus on online book promotion, don’t forget to physically market your book at home. Get your friends, family and churches involved. Local communities might be more intrigued in your work because it’s coming from one of their own. And it’s far easier to break into the local media than it is to get reviewed by the New York Times. Though it takes time and work to make contacts and set up events, the results can be effective and satisfying. I truly wish I were home more to do this, but hey, the rest of you can.

5. Reviews Help

Contact people you know who have read your book and ask them for reviews. You can also offer free copies of your books for a review. I tried having an Amazon give-a-way for this reason, but didn’t get the reviews I had hoped for, but I think others have been more successful at this. Stamp Out Murder Reviews  I could really use some more reviews-Hint/Hint.

6. Plan a Mini Book Tour

It’s up to the author to go out there and make things happen, to get the word out and get the book noticed, unless you are a really big name. No one is going to do it for you.” If you have a little money and some good contacts, take the initiative and set up readings in a few cities. Here’s how one woman did it. EIREANN LORSUNG

7.  Use Social Media

Pinerest, Tribber, and Google + are getting more and more attention, but there is still the many phases of Facebook. You know it’s important to reach as many contacts as possible.  Fans of Cher’ley Grogg  Tribber 

8. Focus on Twitter


Social media and other marketing gurus have taken to using the phrase “discoverability”—the ability for potential audiences to  find you and your book. It is Twitter’s capacity to make you “discoverable” that makes it so appealing. Cherley@Twitter

9. Guest Blogging

Blog Machine

Blog Machine (Photo credit: digitalrob70)

Check around. Many blogs could use a guest blogger sometimes. We have even used guest bloggers on our site and we have 18 regular bloggers. Blogs are a great way to promoter your book. I did a guest blog for Nancy Jardin that I enjoyed reading again. I have done several, but this was the first one that came up in my google search.




10. Create a Book Trailer

They are not that hard to make and they get a little attention. The technology doesn’t have to be fancy if you have a good concept. In fact, simple is better if you’re doing it yourself. I enjoyed making the two I made, and I need to make two more. One of the things I’ve learned is keep it short. If you enjoy my book trailers, please go to You Tube and click like, so I can get a little extra clout. Thanks

Stamp Out Murder Book Trailer

The Secret in Grandma’s Trunk Book Trailer

Remember to go to You Tube and click on like. Thanks again.

**I have two questions. What do you do to promote your books, or projects? Would you like for me to do another blog about promotion? **

Cher’ley’s Books are listed below and on sale at Amazon and local bookstores. And she has a new one that is freshly published with 11 other authors. 

Stamp Out Murder”.

The Secret in Grandma’s Trunk” This is an especially good book for your Tween Children and Grandchildren.

The Journey Back-One Joy at a Time   and the B&W Edition of The Journey BackThe JourneyBack 3


Boys Will Be Boys   

The Joys and Terrors of Raising Boys-An Anthology

Fans of Cher'ley Grogg,AuthorAnd please join me on my Facebook Fanpage, that’s managed by one of my most faithful fans: Cindy Ferrell

Here’s a link to Cher’ley’s WEBSITE


This is a guest blog from Linda’s site and Alan’s site

This entry was posted in advice, book trailer, communication, impact, improve your craft, Indie Publishing, Internet, mysteries, mystery, Mystery Fiction, Productivity, promotional, Promotional Help, Uncategorized, Virtual communication and tagged , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

24 Responses to Promote Your Book in 10 Steps by Cher’ley

  1. Doris says:

    Great timing Cher’ley. Loved the information. My first short story/novella is coming out next week. You must have read my mind.

    Continued success on your books and stories. Doris


  2. Pingback: Promote Your Book in 10 Steps by Cher’ley | Cherley's Weblog

  3. Reblogged this on L.LEANDER BOOKS and commented:
    If you need ideas with promotion of your latest (and future) book, check out this blog post on Writing Wranglers and Writers by Cherley Grogg. It’s one you’ll want to keep for reference!


  4. Very informative post Cherley, and one we should all keep for reference. Liked both videos a lot. I’ve had mine done by someone else, but the next one I want to do myself. Not only will I save money, I’d like to learn how. Thank you for the tips and links – they’re great!


  5. Wranglers says:

    Linda, if you need help let me know. Cher’ley


  6. Wranglers says:

    Let me know if you’d like another blog next week about promoting? Cher’ley


  7. Judy Nickles says:

    Great list–short and easy to absorb. Would love to have you re-post on my blog The Word Place


  8. erinfarwell says:

    Great blog – lots of ideas, some I’ve done and some I haven’t. Thanks so much! Erin


  9. Very informative, Cher’ley, and though I’ve known about many of these items, it’s the blog tours I’ve not done, at least on my own. As I prepare for more books in the next several months, these pearls of wisdom will be quite helpful — thank you!


  10. I use most of these tips. Thanks.

    Sent from my iPad



  11. sstamm625 says:

    Lots of good information here, Cher’ley! Like Erin, I’ve done some but not all. Thanks! Stephanie


  12. Wranglers says:

    Great information and I like the list you put it in. Easy to keep for reference and I liked the book trailers. Thanks Cherley! Neva


  13. Wranglers says:

    Thanks Neva, glad you enjoyed this.


  14. Nancy Jardine says:

    Good info, Cherley. I’ve joined so many things I can’t keep track. I admit to not using Twittter properly since I tend to only use it via my Laptop. I need to get more up to date and use my phone.;-) I try most of your ideas when I can make the time!
    (ps I’ve got a lot of promo blog slots available should any wrangler need a slot…or any other reader of this blog! )


  15. Wranglers says:

    Thanks Nancy, I do these things in stages. I will pour a lot of energy into one thing, and then another. I can’t do it all at once. Some things bring more gratification than others. There are more that I want to try. I haven’t even done any promo for my last two books. Cher’ely


  16. Pingback: To Promote or To Not Promote-That is the Question by Cher’ley | Writing Wranglers and Warriors

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