This Blog by Cher’ley Grogg
If you have no backing from a big publisher, it’s harder to set up a book tour.
What do you want? Define your goals. Are you trying to sell X number of books? Or do you want to build a platform and make contacts? Will you read from your books or have you written something else to read? Or will you just interact with the folks?How far will you want to go. Less than a hundred miles from your home or more?
- Set up potential contacts. Perhaps Facebook friends or writing group contacts can help you out.
- See where other authors have read on their tours. How have they set it up?
- Call bookstores, libraries, universities, bars, restaurants, cafés, and community centers. Also try to think of at least one unusual place to include in your tour. Don’t overlook book clubs or a reading in a private home with at least six people there. Consider including another author or two on your tour. It would be a good idea to take someone with you when going to a private home, unless you know the host.
- Always have your distributor and ISBN number handy. It’s especially essential when talking to a bookstore or library.
Use your personal mailing list and other contacts to publicize your readings as widely as possible. Contact your local news station. Drop off a press release to your newspaper. People are interested in meeting you.
Converse with the bookseller about the best location. Treat them with the utter most respect. They can help your sales and make you feel welcome. Make your display pleasing to the customers. Have on hand breath mints, bookmarks, business cards, and extra pens. Have a give-a-way contest to get people to give you their email addresses. A pretty basket with a few non-expensive items and maybe an autographed book will usually do the trick. Entertain your audience. Don’t sit behind your table. Get up, move around, enteract with others. If there is no one there, interact with your host when they are not busy.
If you are going to several cities there are other steps you need to research, but other than motels and travel arrangements, at home or away are about the same.
Enjoy yourself, and remember you are an author, people want to get to know you.
***Have you had a book tour?” If you have had, can you add to this blog?”***
Cher’ley’s Books are listed below and on sale at Amazon and local bookstores. And she has a new one that is freshly published with 11 other authors.
The Joys and Terrors of Raising Boys-An Anthology
And please join me on my Facebook Fanpage, that’s managed by one of my most faithful fans: Cindy Ferrell
Here’s a link to Cher’ley’s WEBSITE