This post by Gayle M. Irwin
November began with a BANG, and I was JAZZED! I had completed my magazine writing assignments for the year (or nearly so), book events were falling into place, and I had new marketing strategies to employ. Last Friday I secured radio and TV interviews for upcoming events and sent out additional press releases in hopes of setting up another radio interview and getting some newspaper publicity. It’s exhausting work, but I’m feeling optimistic and energized as the holiday book season approaches.
National Novel Writing Month/NaNo
Pets are my passion; should make a great romance story, right? Two years ago I started such an endeavor because of taking a college writing class. I was surrounded by several romance writers. However, I wanted my work to reflect my concern for the welfare of animals, therefore, I created my primary female character as a writer who rescues pets (write what you know, right?!). I received positive feedback from the students, the teacher, and other writers with whom I shared the idea. However, the romance genre is out of my comfort zone, and therefore, I put the story away. But, I a niggling persisted the past few months, and since I had completed nearly 17,000 words with NaNo 2014, I decided to dust the manuscript off and use this year’s NaNo as a catalyst to finish the book. I’m progressing, not as well as I’d hoped, but progressing nonetheless.
In October, I began a subscription to ThriveHive, a DYI marketing venture of Propel Marketing. Cost is about $50 per month, and through it I receive ability to schedule Facebook and Twitter posts, have a website (although I already have one), create an email list (which I’m in the process of doing now), and have other marketing tools to promote myself and my books. I haven’t done as much with this as I’d hoped by now, but I believe it will be a positive benefit as I learn and apply in the future. Additionally, I joined TribeWriters, a course and community by writer-guru Jeff Goins; writers grow through learning, applying, and engaging. It too costs about $50/month. Between the two new opportunities, I hope to increase my book sales and develop as a writer (author and freelancer). I also became a member of several Facebook groups through which I recently promoted my Kindle books during free and discounted price days. I’ve been hoping to guest blog on pet blog sites, but haven’t managed to make those connections yet. I’ll save that endeavor for next spring when I can plug into special times, like Prevention of Cruelty to Animals Month, Be Kind to Animals Week, and Children’s Book Week. There are SO MANY PLACES AND WAYS for a writer to promote books and articles, to engage with other writers and with readers or potential readers – sometimes the possibilities are overwhelming! I wish I had more time to research and apply the various techniques and opportunities; having a day-job can be confining to a writer, but until the writing pays all (or at least most of) the bills, this is the road I must travel.
‘Tis the season for booksignings! Every Saturday through Christmas I have at least one event, and for that, I’m thankful! From Casper and Douglas, Wyoming to locations in Montana, weather-permitting I’ll be out and about reading from and (hopefully) selling books. I had my first reading of my newest children’s story, BobCat Goes to School, on Saturday; another is scheduled at an out-of-town library on December 3 (praying for good travel weather!). I’m blessed to be able to share some of these events with my friend Chris who illustrated the book; this is her first illustrated-book endeavor and her first experiences at promotion events. I enjoy reading, signing, and selling events, but they are a lot of work, including creating press releases and emailing newspapers and radio stations, developing flyers and sending to store owners, and making sure I have enough books to sell at each location. I’m thankful for the additional money holiday sales generates, but I’d like to find new and steady ways to produce more online sales (hence, the book marketing activities above).
These various endeavors help the month of November pass quickly. I can’t believe the middle of the month has arrived! What writing-related undertakings are keeping you occupied in the weeks leading up to the holiday season?
Gayle M. Irwin is the author of several inspirational pet stories for children and adults, including a Kindle e-book for owners of blind dogs. She is also a contributing writer to six Chicken Soup for the Soul books as well as the summer pet anthology by Sundown Press titled Memories from Maple Street: Pawprints on My Heart. She is currently working on additional manuscripts and short stories, with hopes of new book releases in spring 2017. Learn more at www.gaylemirwin.com.