By S. J. Brown
As a writer there are two things I truly suck at, punctuation and marketing. One of my New Year’s resolutions was to work on both. So when an on line course I had been eyeing was offered for free for one week only I signed up.
This was my first experience with an on line class and how they work. I knew each day of the Book Marketing Summit I would receive an email with links to the days segments. On day one I learned there would be 4 or 5 segments each day. Each link was accessible for 48 hours and then it disappeared.
The segments consisted of interviews with a knowledgeable professional about a specific aspect of marketing; most of them were an hour long. That’s four or five hours a day, add in my part time job, laundry, meals, etc, etc. I would not be spending any time with critters that week.
At the end of the seven days I had worked 26 hours and traveled close to 400 miles to do it. I had completed all 28 segments and had 40 pages of notes.
I have now sorted my notes into categories and have a game plan. The first order of business for me is to start building my list. What list you ask, why my e mail list of course. This list will consist of people who want to follow the progress of my publishing journey with my new book.
On a bi-weekly, or possibly monthly basis I will e mail each of them an update on my progress, and offer a free look behind the scenes every now and then to keep them engaged. Once the book is released they will get an e mail with a bonus if they purchase the book. . If this sounds like a journey you would like to take with me just E mail me email@example.com. Feel free to share this blog with others that may also be interested.
The timing on this marketing summit couldn’t have been better. I am in the final stages of finishing a book my sister and I wrote together. The working title of the book is simply “Sisters”. It is a memoir that takes the reader through 12 years of our lives as we become adults.
As I build my list I will also be putting together my launch team. What is a launch team? It’s a group of people that are super interested in this process. The launch team is my sounding board for decisions on things like the book description, the cover, keywords, what freebees to offer (launch team members get all the freebies) categories and more. The launch team members will have first access to the book and I am hoping most will write reviews.
There is still a lot to do before we go to print, but I have learned a lot about on line marketing and I am hoping my new found education will serve me well in the future. What are your marketing secrets? How will you apply them to your next project?
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